Google Is a Myth

It is always a myth how Google rank the sites. There is no black and white rules written on the board for you and me to follow as Google like to keep the secrets inside their magic box. And because of this, there are a lot of Search Engine Optimisation (SEO) ‘professors’ out there teaching different SEO techniques and a lot of times they are saying things contradicting to one another. For example, some are saying the domain name is important and best to choose the domain name that is similar to the keywords you are targeting, i.e. if your target keyword phrase is ‘green living’, then you ought to go for something like GreenLiving.com or Green-Living.com etc. Some are saying the domain name is irrelevant to the keywords and Google do no give extra ‘points’ to the site having keywords in their domain name.