Google Is a Myth
It is always a myth how Google rank the sites. There is no black and white rules written on the board for you and me to follow as Google like to keep the secrets inside their magic box. And because of this, there are a lot of Search Engine Optimisation (SEO) ‘professors’ out there teaching different SEO techniques and a lot of times they are saying things contradicting to one another. For example, some are saying the domain name is important and best to choose the domain name that is similar to the keywords you are targeting, i.e. if your target keyword phrase is ‘green living’, then you ought to go for something like GreenLiving.com or Green-Living.com etc. Some are saying the domain name is irrelevant to the keywords and Google do no give extra ‘points’ to the site having keywords in their domain name.
All we know is – Google is BIG… as in B-I-G big. Google have over 19 data centers in the United States and at least 17 more all over the world. And each of these data centers are sitting on a 500,000 square feet of land EACH, with a cost of around $600 MILLION each. YES- $600 MILLION!
You and me are adding a HUGE proportion to the web every second!
So people always thought Google is a very complex beast. Google have very big brain and No one really know or understand how Google rank the website. Sometimes just when you think you are getting close, they change their algorithm again. According to Google Chief Engineer- Matt Cutts, Google tweet their search algorithm around 1 time every day. So that explains why certain sites may drop from 1st page to the 3rd overnight! But there are certain things of course still remain unchanged. For example the importance of backlinks. Check out the video below (filmed recently) and listen to what Matt Cutts has to say:
How Google Work
Even though no one really knows in detail how Google rank the sites. And no one knows what has been changed in the search algorithm from day to day. But we do know how Google work. I found this very good image/flow chart from ppcblog.com. And I am sure it will fascinate you if you are really keen to learn SEO. It is a big image, so you may want to right click and save it onto your computer to read.
Image Source: PPCBlog.com
Go ahead and start at the top and follow it all the way down. This chart takes you from adding new content to the web to how pages are returned and ranked when a user searches Google for related terms and phrases.
Don’t be scared by me saying ‘No one really knows how Google rank the site’. If you read carefully, I also said that there are certain things which we know Google consider to be important. So if you want to be successful in your internet venture, spend some times learning SEO 
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