Make Money Online – Money Keywords

Wednesday, May 26th, 2010 at 12:54 pm

Make Money Online with the Money Keywords

While I was thinking of creating my new make money online niche last night, I saw the following headline on BBC news site: TIME BOMB !!!!

It seems like another round of wave is hitting the financial market.

Of course share trading is an investment worth to look into. But not everyone has the capacity to do that. Same as the red hot Forex Trading. If you are looking for something that requires very small start up cost, and very safe investment, I still highly recommend you to make money online!

But to make money online, you must find the right niche and keywords. Or to be more specific- “Buyer Keywords” or ‘Money Keywords“. So what is the difference between the ordinary keywords and Buyer Keywords? For example, ‘how to overcome premature ejaculation‘ as compared to ‘premature ejaculation‘. It is obvious that people who Google for ‘how to overcome premature ejaculation’ is looking for solution, looking for product to cure their problem. So ‘how to overcome premature ejaculation’ is considered as Buyer Keywords. Those who key in for ‘premature ejaculation’ are either looking for information or products. So it is wide and less targeted if you are selling any premature ejaculation cure product.

So Why must we get the keywords right from the beginning?:-

target the right ‘buying’ customers
generate enough traffic to your sites
beat your competitors easily

Let me elaborate on those points above.

Target the right ‘buying’ customers

The name Buyers Keywords is self- explanatory. If you really want to make money online, one should target buyer keywords. This is where the money is. And that is why it is also called Money Keywords. We want to target the right customers to our site. Traffic to your site is of little use unless the people who cisit your site are likely to buy. A lot of amateur marketers are making the mistake to waste money attracting the wrong people.

Generate enough traffic to your sites

The general keywords like ‘premature ejaculation’ is very wide and will definitely generate lots of traffic to the site. But as mentioned above, more traffic does not mean more sale. Of course if you are good enough, you can always use the general keyword to attract traffic to your landing page or site. This is only recommended if you are capable to rank for organic listing. If you are using Google Pay Per Click (PPC) campaign, then it is highly NOT recommended as you are unlikely to have buying customers and also it will cost you MORE money for those keywords. Check out the cost for PPC for those 2 keyword phrases below. You can see that ‘how to overcome premature ejaculation’ is less costly as compared to ‘premature ejaculation’. Of course the traffic is less but you will be getting quality buying visitors.

Beat your competitors easily

You noticed that I use the words ‘if you are capable‘ in the section above? Obviously it is difficult for you to compete with the big boys to rank on the 1st page of Google SERPs. You can see that there are 2,570,000 websites competing for the keywords ‘premature ejaculation’, whereas only 188,000 websites competing for keywords ‘how to overcome premature ejaculation’. So which one you think you can rank better in Google if you work on your Search Engine Optimisation for your website? The answer is obvious. You can rank not only better in Google, but also Faster! Faster means money come in Fast too. In fact we are targeting long tail keywords here.

There are many people want to make money online, but not knowing what to do online in order to make money. So before you venture into anything, please make sure you get your niche and also targeted keywords right. Once you have got your keywords with the keywords research, then you shall look for your products and also think about your marketing strategy.

Marketing is the process by which you encourage the right customers to find and buy your products. In e-commerce, we are interacting directly with individuals who will then, we hope, purchase from us. Contrast this with Pepsi or Coca-Cola for example. Their marketing is all about supporting their brand and encourage people to buy from their retailers, who in turn buy their stock from Pepsi or Coca-Cola, thus passing on proportion of their revenue. They do not have a one to one relationship with any of their consumers. But for any online business, personal touch is important. And because of that, it also gives us a chance to interact more effectively with our customers than the big corporations.

I will touch more on marketing and search engine optimisation in my future blog posts. The take away for this blog post is, first, get the keywords right then start thinking of the products to sell online and then followed by marketing.