How many times have you clicked on the mouse today? How many times have you clicked on your remote control or mobile phone? This is the One Click Away World! Once click on the mouse bring you to another WWW (world wild web); one click on the remote bring you from the cartoon channel to the Discovery channel and one click on the mobile phone will bring you home as your lovely daughter is asking you to come home for dinner earlier!

The other day my friend in the States called me up, telling me how he shopped for his brand new camera. This is how the story goes- He went to shop on the high street for a new digital cam. He spotted a model he likes very much and after checking out all the specs with the sales girl, he decided that was the camera he wanted to buy. He then check out the pricing with the sales girl. Did he buy on the spot? Of course no! He went off and immediately on the road side, he went online with his mobile phone and check out the pricing of that camera on Amazon. Then without any surprise, he ended up buying that camera from Amazon because it is cheaper to buy from Amazon. Besides that, he ended up buying few more items, e.g. camera bag and mini stand so that he can enjoy the Super Saver Free Shipping. So why do we want to spend more to buy from the shop since we can get cheaper offer only One Click Away?

Why do you think Amazon can offer cheaper price and also free shipping?
1. There are many sellers in Amazon selling the same product, and they are competing against one another. So competition among sellers has brought down the prices.
2. Shops at the high street have to pay rental and also have to pay their staff to work for them. Their profit margin has to be higher to cover all the running cost.
3. Free Shipping? because Amazon get charge the seller certain fee when the item is sold! This is one of the ways how Amazon makes money.

Due to the economic downturn, a lot of company cut their marketing cost and shift to online and digital advertising. So if you are keen to make money online and to monetise your digital content, then pls start now!

Online is the place for you to make extra cash. With the smartphone and 3G phones selling fast, very soon everyone will have access to mobile internet. And you can see that this is the trend heading our ways. Let’s embrace this together and draw out your plan to make money online, be it selling digital products, services or run an online shop.

Remember, the internet is border-less. Whether you are in Malaysia, UK or United States of America. People can still buy from you as long as you can offer what they WANT! Or you can help to solve their problem.


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