Basic On Page Optimisation for SEO

Search Engine Optimisation is the Key to Your Online Success

Basic On Page Optimisation

SEO is Myth.. But there are rules you should follow

If you want to have your website ranks on the top of Google Search Engine Results Pages (SERPs), you will have to know how to please Google, as easy as that. Pleasing Google is not difficult if you know what Google want. It is like if you know how to please the emperor in Ming Dynasty, then you will get promoted and have unlimited access to wealth!

To please Google, you will have to do well in both On page and Off page optimization for your website. If you want me to give a percentage weight to the importance of On page optimization, I would say it is around 20% of the overall optimization task. Off page optimization will make up the remaining 80%. Having said that, if the keywords you are targeting is very competitive, then the Off page optimization may take up even bigger share!

Before I go on, I just like to stress that I am talking about Google.com SERPs not Google.com.my, Google.co.uk  or Google.com.sg. I always like to target international SERPs, I do not want to limit my site to only Malaysia search engine results or end up being the King of Singapore or UK only. We have to aim big and make big money.  Rank No.1 in Malaysia or Singapore SERPs may make you $1000 per month, but rank No.1 in the worldwide SERPs may make you $50,000 per month (the worldwide search volume is always higher than the local search results). So you can see why I always encourage people to aim big and look further beyond one country. Internet has no boundary.

To do well in On page optimization, there are few important and basic items one have to take good care of:

1. Have the keywords you want to target on the Title Tag.
2. Have the keywords at the Header.  It can be in the H1 or H2 header.
3. Have the keywords well spread out in the page. But don’t try to stuff the keywords in the page as Google is no more young kid in the market. You will be penalized by Google for keywords stuffing.
4. Have site map – both XML and user facing. Site map make life easy for those surfing your site. It is easy to manoeuvre around with a site map.
5. Have call to action like Buy now especially when you are doing e-commerce site.
6. Meta Description and Domain name may not be that important anymore, but it is good to have the keywords mentioned there.
7. All the images in the page should have Alt text so that Google understand what is the image about (Google can’t read image so you need to tell Google what is the image about by text).
8. Do not have broken link in the page.
9. Have inter pages link within your domain.
10. Create more pages instead of 1 page website.
11. Do not have different url, i.e. Google read http://AddyKho.com different from http://www.AddyKho.com. So always be consistent with your url.
12. Do not have hidden links or keywords behind your html source. Google is not stupid to read what you are trying to do.
13. Most Important of All – Have GOOD CONTENT. Content is the King. Google love original content and also website with frequent updates. Therefore you hardly see a landing page ranks on the 1st page of SERPs.

If you want to have easy life and do well in On page optimisation, please consider using WordPress for your website. WordPress is SEO friendly in term of its site structure.  Don’t forget to install the All in One SEO plugin for your WordPress.

Remember this, On page optimisation is the 1st step in the SEO campaign after you have had the targeted keywords in mind.

So what are the benefits of ranking well in SERPs, say the top 5 of Google results on the 1st page? You will see money coming in without spending a dim! Just like this- I woke up this morning realised that I made 150USD while I was sleeping last night, promoting an adult health product on one of my site.

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