Top 5 SEO Smartphone Apps
Recently a glut of smartphone apps have appeared that are designed to help SEO specialists work more efficiently. Five apps stand above the crowd in terms of ease of use and functionality: Analytics App, Website SEO Audit, SEM Calculator, SEO Pro, and Ego.
Analytics App, by Inblosam LLC, is intended to provide detailed information from Google Analytics in a format that is natural for the iPhone. Unlike the other apps on the list, it supports Google Analytics’s Advanced Segmentation features. This allows users to quickly sort through huge sets of analytical data to understand what’s really important to them. It can generate 55 different reports, displaying up to 100 rows of data at a time. It also includes a “Dashboard Report” feature that provides an overall view of the Google Analytics information for a given site, as well as a “Today” report that only takes into account the information Google collected for that day. Analytics App allows the user to register multiple logins and accounts on the same iOS device. It creates a secure connection directly to Google that ensures the data stays safe. It connects to Google using either WiFi, a good mobile broadband connection, or Edge. Inblosam claims their Analytics App is easier than looking the information up in a desktop browser, and many times they are correct.
Website SEO Audit
Unlike Analytics App, Website SEO Audit is not meant just to measure current SEO performance, but to explain it. It analyzes a given website for a number of SEO-related factors: its Google® PageRank, the number of backlinks and indexed pages it includes, the relevancy of its meta tags, and how long it takes to load each page. It even analyzes the HTML’s heading tags and image alt tags for their relevancy to the website’s purpose. It includes some Google Analytics data as well, although not nearly as extensively as Inblosam’s Analytics App. Data created from Website SEO Audit can be saved within the app for later.
The SEM Calculator from By E-String Technologies Inc. is intended to help plan SEO and web advertising operations. It features multiple calculators for equations SEO specialists commonly use. For example, it can calculate whether a CPM or CPA ad purchase would be more effective under given website use circumstances. For SEO specialists who also advertise through Google Adwords, Yahoo!, or MSN, this is a convenient and dependable way to plan advertising based on information provided by Analytics App.
SEO Pro by Benjamin Spiegel combines several SEO functionalities into one package. First, it can monitor the page rank of any website on several different engines: it supports Google PageRank, Alexa Rank, Yahoo Inlinks, Yahoo Indexed, and Compete.com Rank. It also searches Digg to see how many times the site has been posted there. Like Website SEO Audit, it can show a site’s meta tags. It also supports the iPhone 4′s Retina screen, but requires a strong mobile broadband connection.
Ego, in contrast to the aforementioned apps, is heavily based around analysis of social media sites. It can give website stats on services such as RSS feeds, Mint, Tumblr, Twitter, and Vimeo which is important to have a really good mobile broadband connection. As social media sites become more and more important in managing web presence, Ego’s ability to monitor social media will help SEO specialists plan their SEO strategies. Ego also provides Google Analytics data, as Analytics App and SEO Pro do.
While these apps may not completely change the way one does SEO, they do make things easier when on the go and elsewhere. They provide common SEO functionality in convenient and intuitive packages.
Ruben Corbo is a writer for the website Broadband Expert where you can find internet service providers in your area and compare prices on different deals for your mobile broadband needs.
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