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ShangHai Expo China – Chinese Marketing Strategy

While I was touring around China in the past 10 days, I would be looking for places to sit down to watch the World Cup at night time, be it in the middle of the buzzling street or hotel room. The whole world is crazy about football and there are people willing to take a day off or even skip exam just to watch their country playing.  No wonder it is claimed that there are only two (2) languages in the world – one is Football and the other one is Music.